Our Mission
Autonomi is an inclusive beauty brand reimagining the way makeup tools are designed and experienced. Developed by an occupational therapist, our products are made for those with upper extremity disabilities, grip challenges, motor impairment, decreased dexterity, or anyone who benefits from a more supportive, ergonomic tool.
We believe accessibility should be a standard — not an afterthought. That’s why we develop every product through the lens of function, dignity, and design — ensuring our users feel empowered, not limited.
Our mission is to make beauty more accessible — empowering individuals with tools that promote confidence, autonomy, and independence in their daily routines. We believe everyone deserves to participate fully in the beauty experience, regardless of ability.
Our Story
Autonomi was founded by Ariana Castillo, a licensed occupational therapist with a vision to unite two distinct passions: beauty and inclusivity. With years of experience helping people find solutions that foster confidence, autonomy, and independence, she recognized a critical gap in the beauty industry — the lack of products designed with accessibility at the forefront.
Guided by both clinical expertise and a deep commitment to universal design, she set out to develop makeup tools that merge functionality, ergonomics, and elegance. Each product is thoughtfully created to empower users and remove barriers, ensuring the beauty experience is accessible to as many individuals as possible.